CTR means Click Through Rate. This metric refers to the way people who clicked your link in response to the number of individuals who saw the link. Businesses crave for high CTR because it is the initial step of a potential customer showing interest. In e-commerce, many tactics have been made by people regarding the way, and the number of clicks people click by this metric. As a result, many people have depended on different factors which mainly point to a similar factor: making a website convert visitors to buyers.
Michael Brown, the Customer Success Manager of Semalt, tells which factors can affect your CTR and shares the ways to control them.
CTR affects ranking
Websites which have a high CTR rank high in the SERP. Following the Google update of January 2017, content relevance is one of the most influential factors when it comes to ranking websites. One way which the Google algorithm uses to make this confirmation is the click through rate of your site. When a person searches a query, sees a result, and clicks a link, that is the first insight of content relevance as well as a potential buyer who has shown interest.
CTR help search engines rank websites as well as helping people discover unknown markets with a significant potential. This article will be about the techniques you can use on your e-commerce website to get a higher CTR for better conversions than before.
Put your keywords in the title of your web content. This technique tricks the algorithm because it tries to behave like a human being. For instance, the keywords should accompany a meta tag with a relevant description. Id est, if you use a keyword like “dog food”, it is important to write the title of the content which is relevant to the content as well as the niche you are targeting. In this instance, you can write a content title such as “Dog food which causes allergy”.
A good technique is to start with the keyword itself. The crawler analyzes your website with the title and meta description first. This location is a chance to place competitive keywords in their respective areas.
When increasing your CTR, the content needs to be relevant as well as visible on some of the search engine result panels. As a result, a person looking for content present on your site will certainly click it because it is visible on the viewer’s group. SEO process involves keywords and different techniques of placing the keywords. To boost your CTR with keywords, use keywords research tools such as Google AdWords. After that, use these competitive keywords to make the title as well as the content body of your web page. In special cases, use it in the meta description too. The attractiveness and the relevance of keywords used are the factors which bring your site up as some of the first results.
The meta description
This section is the part of the website which describes the content of a web page or site. In most cases, web developers employ the use of a template, but others tailors make the meta description. It is limited to 160 characters only. For persons who want to boost CTR, it is important to include keywords in the meta description as well. (*)